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The two most common print media are newspapers and magazines, but print media also include outdoor billboards, transit posters, the yellow pages, and direct mail. Print media is important because it can reach such a large audience, and the great numbers of specialized publications enable businesses to focus in on a target audience with a specific set of characteristics. Print media are allowed to advertise most anything, such as cigarettes, liquor, and contraceptives; however, many publications will not accept controversial ads.

u Broachers u Catalogues 
u Annual Reports  u Books 
u Periodicals  u News Letters
u Posters u Magazines
u Pamphlets u Danglers
u Boxes u Stickers
u Packaging Material